The folks at Ask a Ninja are pretty excited. I spoke with Kent Nichols today and he says that he and Douglas Sarine, the other madman behind the year-old video blog, just signed a deal with blog network Federated Media that guarantees them a contract for sales in the low seven figures this year.
Basically, the two have agreed to work together in wooing advertisers. In exchange for the right to sell ads for Ask a Ninja, FM promised the video blog it would bring in a certain amount of revenue. Whatever FM sells, the two split, with Ask a Ninja taking the majority, Kent says. And if FM doesn't sell that much? Well, Ask a Ninja then simply can walk out of the contract.
At the very least, it shows that FM believes it can make a pretty penny on a video blog and that's a big statement. While Andrew Baron at Rocketboom recently said the show raked in a little over $247,000 $272,000 last year, this is a good deal more. But for this to reach more than just a few video blogs, I think this will have to be the year of metrics. Kent says that that each show is viewed between 300,000 and 500,000 times. I have to believe that advertisers will demand to know more about their audiences.
For Ask A Ninja, it's a really encouraging turn of events. Especially since the Kent says he seriously didn't know how the market was going to develop after the Rocketboom co-owners, who were considered the pioneers, split up last year.
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